Shayashone was assigned by Purdue University to develop the market and supply chain for the Purdue Improved Crop Storage (PICS) bag in Ethiopia since 2014. The PICS bag is a three-layer storage technology that keeps grain free from insect infestation for more than two years. The bags protect crop by reducing the flow of oxygen which is needed for existence and reproduction by insects. PICS bag is a safe, simple to use, and chemical-free storage system that is affordable for the smallholder and eliminates the need for traditional use of insecticides being applied to the grain during storage. In partnership with development and government institutions, the company has managed to launch PICS bags in over 6000 villages within the country and generate cumulative sales of 585,000 bags. Shayashone have deployed ICT aided radio commercials and talk shows as part of the promotional campaign for PICS. Annual sales of the number of
PICS bags have grown from 9,000 in 2014 to 305,000 in 2017. However, these 2017 bag sales of 305,000 units would account for only 0.4% of Ethiopia’s 2017 maize crop production. Shayashone sister company PHK Trading PLC is the sole authorized distributor of PICS bags holding the royalty for the technology from PIC Global.